Categories

The Categories tab allows you to view traffic distribution and user engagement data at a category level. It provides a high-level overview of how different content buckets are performing — in real-time, today, and over the past 7 days.

Categories Table Breakdown

Similar to the Articles tab, each row represents a category, and the columns display aggregated metrics for that category:

For Realtime, the table columns are:

1. Category

2. Live Users

3. Pageviews

4. Scroll Depth

5. Time Spent

6. Recirculation

7. Live Articles

For Today, the table columns are:

1. Category

2. Uniques Today (Users)

3. PVs Today

4. Scroll Depth

5. Time Spent

6. Recirculation

7. Articles

For 7 Days, the table columns are:

1. Category

2. Pageviews

3. Scroll Depth

4. Time Spent

5. Recirculation

Let's go through what each of the columns mean.

Category

The name of the category.

Live Users

Displays the number of users currently reading the article in real-time.

Scroll Depth

Represents how far users are scrolling down the page, on average for the given time period. A higher percentage means users are reading more of the content.

Time Spent

Shows the average duration that live users stay engaged with the article for the given time period.

Recirculation Rate

Indicates the percentage of users who navigate to another internal page from this article for the given time period. A lower rate may suggest the need for better internal linking.

Uniques Today (Users)

This column shown under the Today tab only shows the number of unique users that have visited the given page today so far.

PVs Today

This column shown under the Today tab only shows the total number of pageviews the given page has received today so far.

Pageviews

This column shown under the 7 Days tab shows the total number of pageviews received by the page in the last 7 days.

Live Articles

This column shown under the Realtime tab shows the number of articles that have at least one live user active on the page.

Articles

This column shown under the Today tab shows the number of articles that have received at least one pageview in the day.

How To Use This Data

The Categories tab isn’t just about seeing numbers — it helps you uncover patterns in your content performance that can shape your strategy in real-time and over the long term.

• Identify top-performing content areas: Instantly see which categories are driving the most traffic and engagement on your site.

• Monitor performance across content verticals: If your site covers multiple topics (e.g., Sports, News, Lifestyle), this view helps you compare them side by side.

• Spot trends quickly: Use this tab to detect rising interest in specific categories in real-time.

• Inform editorial strategy: Know which content areas are worth investing more resources into — or which might need a boost.

• Support SEO and distribution planning: High-performing categories might deserve additional promotion or internal linking.

I can't see the Categories tab on my Dashboard.

If you're not able to see the Categories tab, it's probably because you have not set up metadata so that Visibl can capture categories from the pages on your website.

Setting up categories requires adding custom metadata, you can refer the Custom Metadata page for help on this.

If you need more help, you can reach out to us at [e-mail].