Traffic Sources and Referrers

Traffic Sources and Referrers help you understand where your users are coming from—whether from search engines, social media, or other websites. This insight allows you to optimize your content strategy and marketing efforts.

Traffic Sources

At Visibl, we categorize traffic sources into the following types:

• Search Users who find your website through search engines like Google, Bing, or DuckDuckGo.

• Discover Visitors coming from Google Discover, a personalized content recommendation feature. This is available in the Google app and Chrome browser on mobile devices.

• Social Users arriving from social media platforms like Facebook, Twitter (X), LinkedIn, or Reddit.

• Internal Users navigating between different pages within your website.

• Referral Visitors who land on your site by clicking a link from another website that isn’t classified as search, social, or direct traffic. This includes links from blogs, news sites, forums, and partner websites.

• Direct Users who visit your site by manually entering the URL in their browser, clicking a bookmark, or any other method where the previous source cannot be tracked. Any traffic that doesn’t fit into the other categories falls under Direct.

Referrers

The Referrers filter shows which specific external websites are driving traffic to your site. These could be links from news articles, blogs, partner sites, or online discussions.

Why Traffic Sources and Referrers Matter

Understanding where your users come from allows you to:

• Identify top-performing channels – Determine which sources drive the most engaged visitors to your site.

• Optimize marketing strategies – Focus on channels that bring the highest-quality traffic.

• Improve user retention and conversions – Analyze how different traffic sources impact user behavior and engagement.

• Strengthen valuable partnerships – Recognize external websites that consistently drive traffic and build stronger relationships with them.

• See traffic coming from partner sites – Track visitors arriving from collaborations, sponsorships, or syndication deals.

• Filter out low-quality traffic – Detect and address referral sources that may negatively impact user experience or site credibility.

By leveraging insights from traffic sources and referrers, you can refine your content strategy, improve audience targeting, and enhance overall site performance.