Collecting Metadata

Visibl collects the following metadata to provide you with comprehensive insights into your content’s performance:

• Article Title: The title of the article as it appears on your site.

• Article Author: The name of the author responsible for the article.

• Published Date: The date when the article was first published on your website.

• Modified Date: The date when the article was last updated or modified.

• URL: The unique URL of the article, allowing us to track performance at the page level.

• Category: The category to which the article belongs, allowing you to group content for category-level performance insights.

• Page Type: The internal classification of the page - whether it's an article, home page, a tag page, etc.

How We Collect Metadata

Visibl collects metadata primarily using structured data markup based on schema.org standards. We get the following information from the NewsArticle schema:

• Title: The <headline> tag ensures we capture the full and accurate article title.

• Author: The author's name, retrieved from the author property.

• Published and Modified Dates: These dates are collected using datePublished and dateModified properties in your structured data.

• URL: The URL is captured directly from the url and canonical link elements.

For example, let's say this was the schema for your website:

<script type="application/ld+json">
    {
        "@context": "http://schema.org",
        "@type": "NewsArticle",
        "url": "https://www.example.com/football/rodri-2024-ballon-dor",
        "headline": "Rodri wins Ballon d'Or",
        "image": {
            "@type": "ImageObject",
            "url": "https://statico.example.com/rodri.jpg",
            "width": 1200,
            "height": 628
        },
        "datePublished": "2024-11-12T09:35:59+00:00",
        "dateModified": "2024-11-13T09:36:01+00:00",
        "author": {
            "@type": "Person",
            "name": "Joshan Babu",
            "url": "https://www.example.com/author/joshan-1"
        },
        "description": "Rodri wins the 2024 Ballon d'Or. Vinicius Jr finishes second."
    }
</script>

Then, the above fields will be filled as:

• Title: "Rodri wins Ballon d'Or"

• Author Name: "Joshan Babu"

• Published Date: 2024-11-12

• Modified Date: 2024-11-13

• URL: "https://www.example.com/football/rodri-2024-ballon-dor"

By utilizing schema.org, we ensure that metadata is standardized, and we can reliably collect the required data for each article, regardless of the content management system (CMS) you're using.