Scroll Depth

What is Scroll Depth?

Scroll Depth measures how far a user scrolls through the relevant content of a page.

• The average scroll depth displayed in the Real-Time Dashboard represents the average scroll percentage of all live users on that page.

• If a user lands on a page where no scrolling is required, the scroll depth is automatically recorded as 100%.

• For article pages, scroll depth is calculated based on the length of the article’s content rather than the full page height.

Why Scroll Depth Matters

Scroll Depth provides valuable insights into user engagement beyond just page views. Analyzing scroll behavior can help identify content performance, user intent, and potential site issues.

• Low Scroll Depth + Low Engaged Time → This may indicate poor content quality or loading issues preventing users from interacting with the page.

• High Scroll Depth + Low Engaged Time → This suggests users are quickly scanning for specific information located lower on the page. Consider repositioning key content higher for better visibility and engagement.

• Optimizing Internal Links → Scroll Depth helps identify the best placement for internal links, allowing you to guide users to related content and keep them engaged on your site longer.

• Optimizing Ad Placement → By analyzing where users typically stop scrolling, you can position ads at high-visibility points to maximize impressions and revenue.

How We Track Scroll Depth

To accurately measure scroll depth, we identify the main content section of the page.

• If the main content block is detected, we measure scroll depth based on its height.

• If the content block cannot be found, we default to tracking the scroll depth for the entire page.

If your article content is hidden behind a "Read More" button, we can still track scroll depth accurately—as long as we know which content block to measure.

If your site uses expandable content sections or if you notice an inconsistencies in scroll depth measurements, please contact us at [e-mail], and our team will investigate and assist you.