URL-Level Analytics

The URL-Level Analytics page gives you a focused, in-depth view of how a specific article or page on your website is performing. Whether you’re monitoring the success of a newly published story or evaluating a high-traffic evergreen piece, this section provides all the page-specific insights you need.

View Modes: Real-Time, Today, and 7 Days

You can toggle between three time windows to analyze traffic for this specific page:

• Real-Time: This shows you how many users are actively engaging with the page right now.

• Today: This displays cumulative traffic and engagement data collected so far today.

• 7 Days: This lets you analyze performance trends over the past week — especially useful for evergreen or consistently performing pages.

These options let you quickly compare short-term spikes with long-term engagement, giving you the full picture of how the page is performing.

User Engagement

This section gives you page-specific metrics that help you understand how visitors are interacting with the content:

• Live Users: How many users are currently active on the page.

• Average Scroll Depth: How far down the page users are scrolling — helping you gauge how much of the content is being consumed.

• Average Time Spent: Measures the amount of time users actively spend on the page.

• Recirculation Rate: The percentage of users who continue to another page on your site after reading this one.

These engagement metrics help you understand how compelling the content is and whether it’s effectively holding users’ attention.

Traffic Distribution

Just like on the main Real-Time Dashboard, you’ll be able to break down the traffic coming to this page based on:

• Traffic Source: Whether users arrived via Social, Search, Direct, External Links, or Discover.

  • Referral: If users are arriving from other websites, you’ll see exactly which referring links are bringing in traffic.

  • UTM Sources: If your links include UTM parameters (e.g., from newsletters or campaigns), you’ll be able to segment and analyze traffic by those parameters too.

• Location: Which countries your users are visiting from.

• Device Type & Visitor Type: See how traffic varies across devices and between new vs returning users.

This helps you assess how well your content is being distributed and where it’s gaining traction.

Next Pages

In this section, you’ll see a list of pages that users have visited in the last 5 minutes after landing on the current one. This insight helps you understand how users are navigating on your site.

This is a powerful tool for improving internal linking. For example, if you notice users are consistently jumping from one article to a related piece, that might indicate strong topic relevance — or a good spot to place a more prominent CTA or link.

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Why Are Page Views Higher Than Users?

It’s perfectly normal for page views to exceed the number of users. This can happen when:

• A user refreshes the page.

• A user visits the same page multiple times in the selected time range.

Each of these counts as a separate page view, which helps you better understand total page activity — not just unique reach.